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Sharing with Friends Versus Strangers: How Interpersonal Closeness Influences Word-of-Mouth Valence

Sharing with Friends Versus Strangers: How Interpersonal Closeness Influences Word-of-Mouth Valence - Journal of Marketing Research 2016 - 53:

October

Subjects--Topical Terms: --Marketing.

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Sharing with Friends Versus Strangers: How Interpersonal Closeness Influences Word-of-Mouth Valence

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