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Brand marketing, big data and social innovation as future research directions for engagement

Bobby J. Calder

Brand marketing, big data and social innovation as future research directions for engagement Bobby J. Calder, Edward C. Malthouse & Ewa Maslowska - Journal of Marketing Management 2016 - 32:5-6, Pages: 579-585

May

Subjects--Topical Terms: --Marketing.

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Brand marketing, big data and social innovation as future research directions for engagement

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