Midstream value creation in social marketing
Nadina R. Luca
Midstream value creation in social marketing Nadina R. Luca, Sally Hibbert & Ruth McDonald - Journal of Marketing Research 2016 - 32:11-12, Pages: 1145-1173
September
--Marketing.
Midstream value creation in social marketing Nadina R. Luca, Sally Hibbert & Ruth McDonald - Journal of Marketing Research 2016 - 32:11-12, Pages: 1145-1173
September
--Marketing.