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Is more capability always beneficial for firm performance? Market orientation, core business process capabilities and business environment

Matti Jaakkola

Is more capability always beneficial for firm performance? Market orientation, core business process capabilities and business environment Matti Jaakkola, Johanna Frösén, Henrikki Tikkanen, Jaakko Aspara, Antti Vassinen & Petri Parvinen - Journal of Marketing Research 2016 - 32:13-14, Pages: 1359-1385

October

Subjects--Topical Terms: --Marketing.

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Is more capability always beneficial for firm performance? Market orientation, core business process capabilities and business environment

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