Brand identity and online self-customisation usefulness perception
Hongwei He
Brand identity and online self-customisation usefulness perception Hongwei He, Lloyd C. Harris, Weiyue Wang & Kamran Haider - Journal of Marketing Research 2016 - 32:13-14, Pages: 1308-1332
October
--Marketing.
Brand identity and online self-customisation usefulness perception Hongwei He, Lloyd C. Harris, Weiyue Wang & Kamran Haider - Journal of Marketing Research 2016 - 32:13-14, Pages: 1308-1332
October
--Marketing.