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A brand preference and repurchase intention model: the role of consumer experience

Reham Ebrahim

A brand preference and repurchase intention model: the role of consumer experience Reham Ebrahim, Ahmad Ghoneim, Zahir Irani & Ying Fan - Journal of Marketing Research 2016 - 32:13-14, Pages: 1230-1259

October

Subjects--Topical Terms: --Marketing.

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A brand preference and repurchase intention model: the role of consumer experience

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