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Selling the invisible to create an authentic experience: imagination at work at Cézanne’s studio

Maud Derbaix

Selling the invisible to create an authentic experience: imagination at work at Cézanne’s studio Maud Derbaix & Anne Gombault - Journal of Marketing Research 2016 - 32:15-16, Pages: 1458-1477

November

Subjects--Topical Terms: --Marketing.

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Selling the invisible to create an authentic experience: imagination at work at Cézanne’s studio

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