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Engaging and marketing to stakeholders in World Heritage Site management: a United Kingdom multiple case study perspective

Sean Lochrie

Engaging and marketing to stakeholders in World Heritage Site management: a United Kingdom multiple case study perspective Sean Lochrie - Journal of Marketing Research 2016 - 32:15-16, Pages: 1392-1418

November

Subjects--Topical Terms: --Marketing.

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Engaging and marketing to stakeholders in World Heritage Site management: a United Kingdom multiple case study perspective

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