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Domesticating fears and fantasies of ‘the East’: integrating the Ottoman legacy within European heritage

Derek Bryce

Domesticating fears and fantasies of ‘the East’: integrating the Ottoman legacy within European heritage Derek Bryce & Senija Čaušević - Journal of Marketing Research 2016 - 32:15-16,Pages: 1419-1440

November

Subjects--Topical Terms: --Marketing.

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Domesticating fears and fantasies of ‘the East’: integrating the Ottoman legacy within European heritage

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