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Contemporary issues in museums and heritage marketing management: introduction to the special issue Babak Taheri, Kevin O’Gorman & Ian Baxter

Babak Taheri,

Contemporary issues in museums and heritage marketing management: introduction to the special issue Babak Taheri, Kevin O’Gorman & Ian Baxter Babak Taheri, Kevin O’Gorman & Ian Baxter - Journal of Marketing Research 2016 - 32:15-16,Pages: 1387-1391

November

Subjects--Topical Terms: --Marketing.

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Contemporary issues in museums and heritage marketing management: introduction to the special issue Babak Taheri, Kevin O’Gorman & Ian Baxter

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