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Approaches to managing co-production for the co-creation of value in a museum setting: when authenticity matters

Maree Thyne

Approaches to managing co-production for the co-creation of value in a museum setting: when authenticity matters Maree Thyne & Anne-Marie Hede - Journal of Marketing Research 2016 - 32:15-16,Pages: 1478-1493

November

Subjects--Topical Terms: --Marketing.

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Approaches to managing co-production for the co-creation of value in a museum setting: when authenticity matters

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