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Testing the robustness of brand partitions identified from purchase duplication analysis

John G. Dawes

Testing the robustness of brand partitions identified from purchase duplication analysis John G. Dawes - Journal of Marketing Management 2016 - 32:7-8,Pages: 695-715

June

Subjects--Topical Terms: --Marketing.

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Testing the robustness of brand partitions identified from purchase duplication analysis

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