Temporary brand–retailer alliance model: the routes to purchase intentions for selective brands and mass retailers
Lydiane Nabec
Temporary brand–retailer alliance model: the routes to purchase intentions for selective brands and mass retailers Lydiane Nabec, Bernard Pras & Gilles Laurent - Journal of Marketing Management 2016 - 32:7-8,Pages: 595-627
June
--Marketing.
Temporary brand–retailer alliance model: the routes to purchase intentions for selective brands and mass retailers Lydiane Nabec, Bernard Pras & Gilles Laurent - Journal of Marketing Management 2016 - 32:7-8,Pages: 595-627
June
--Marketing.