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Opportunities and risks of combining shopping experience and artistic elements in the same store: a contribution to the magical functions of the point of sale

Ana Vukadin

Opportunities and risks of combining shopping experience and artistic elements in the same store: a contribution to the magical functions of the point of sale Ana Vukadin, Jean-François Lemoine & Olivier Badot - Journal of Marketing Management 2016 - 32:9-10,Pages: 944-964

August

Subjects--Topical Terms: --Marketing.

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Opportunities and risks of combining shopping experience and artistic elements in the same store: a contribution to the magical functions of the point of sale

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