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Online brand communities: constructing and co-constructing brand culture Sharon Schembri & Lorien Latimer

Sharon Schembri

Online brand communities: constructing and co-constructing brand culture Sharon Schembri & Lorien Latimer Sharon Schembri & Lorien Latimer - Journal of Marketing Management 2016 - 32:7-8,Pages: 628-651

June

Subjects--Topical Terms: --Marketing.

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Online brand communities: constructing and co-constructing brand culture Sharon Schembri & Lorien Latimer

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