Once upon a time there was a consumer…: stories of magic and the magic of stories
Teresa Heath
Once upon a time there was a consumer…: stories of magic and the magic of stories Teresa Heath & Matthew Heath - Journal of Marketing Management 2016 - 32:9-10,Pages: 811-826
August
--Marketing.
Once upon a time there was a consumer…: stories of magic and the magic of stories Teresa Heath & Matthew Heath - Journal of Marketing Management 2016 - 32:9-10,Pages: 811-826
August
--Marketing.