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From restricted to complex exchange and beyond: social marketing’s change agenda

Sinead Duane

From restricted to complex exchange and beyond: social marketing’s change agenda Sinead Duane, Christine Domegan, Patricia McHugh & Michelle Devaney - Journal of Marketing Management 2016 - 32:9-10,Pages: 856-876

August

Subjects--Topical Terms: --Marketing.

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From restricted to complex exchange and beyond: social marketing’s change agenda

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