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Evidence that user-generated content that produces engagement increases purchase behaviours

Edward C

Evidence that user-generated content that produces engagement increases purchase behaviours Edward C. Malthouse, Bobby J. Calder, Su Jung Kim & Mark Vandenbosch - Journal of Marketing Management 2016 - 32:5-6,Pages: 427-444

May

Subjects--Topical Terms: --Marketing.

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Evidence that user-generated content that produces engagement increases purchase behaviours

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