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Does market orientation pay off without brand orientation? A study of small business entrepreneurs

Tommi Laukkanen

Does market orientation pay off without brand orientation? A study of small business entrepreneurs Tommi Laukkanen, Sasu Tuominen, Helen Reijonen & Saku Hirvonen - Journal of Marketing Management 2016 - 32:7-8,Pages: 673-694

June

Subjects--Topical Terms: --Marketing.

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Does market orientation pay off without brand orientation? A study of small business entrepreneurs

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