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Brand engagement on social media: will firms’ social media efforts influence search engine advertising effectiveness?

Shuai Yang

Brand engagement on social media: will firms’ social media efforts influence search engine advertising effectiveness? Shuai Yang, Shan Lin, Jeffrey R. Carlson & William T. Ross Jr. - Journal of Marketing Management 2016 - 32:5-6,Pages: 526-557

May

Subjects--Topical Terms: --Marketing.

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Brand engagement on social media: will firms’ social media efforts influence search engine advertising effectiveness?

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