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‘It’s an illusion, but it looks real!’ Consumer affective, cognitive and behavioural responses to augmented reality applications

Ana Javornik

‘It’s an illusion, but it looks real!’ Consumer affective, cognitive and behavioural responses to augmented reality applications Ana Javornik - Journal of Marketing Management 2016 - 32:9-10, Pages: 987-1011

August

Subjects--Topical Terms: --Marketing.

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‘It’s an illusion, but it looks real!’ Consumer affective, cognitive and behavioural responses to augmented reality applications

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