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Consumers' Perceived Interactivity & Intention to Use Mobile Banking in Structural Equation Modeling

Darmesh Krishanan

Consumers' Perceived Interactivity & Intention to Use Mobile Banking in Structural Equation Modeling Darmesh Krishanan, Aye Aye Khin, Kevin Low Lock Teng, Karuthan Chinna - International Review of Management and Marketing 2013 - 2 : 2

Subjects--Topical Terms: --Marketing.

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Consumers' Perceived Interactivity & Intention to Use Mobile Banking in Structural Equation Modeling

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