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A Behavioral Approach to Modelling Strategy Execution: The Role of Organizational Support and the Moderated Mediation Effect of Engagement and Communication

Francis Chuah

A Behavioral Approach to Modelling Strategy Execution: The Role of Organizational Support and the Moderated Mediation Effect of Engagement and Communication Francis Chuah, Kenny Teoh, Hiram Ting, Evan Lau - International Review of Management and Marketing 2014 - 3 : 2

Subjects--Topical Terms: --Marketing.

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A Behavioral Approach to Modelling Strategy Execution: The Role of Organizational Support and the Moderated Mediation Effect of Engagement and Communication

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