Consumer Innovativeness in Consumer-Company Relationship and Mediating Role of Consumer Value: An Empirical Study of Cell Phone Users in Pakistan
Shahid Rasool
Consumer Innovativeness in Consumer-Company Relationship and Mediating Role of Consumer Value: An Empirical Study of Cell Phone Users in Pakistan Shahid Rasool, Asif Ayub Kiyani, Fadilah Binti Siali, Hiram Ting, Mahani Mohammad Abdu Shakur - International Review of Management and Marketing 2014 - 4 : 1
--Marketing.
Consumer Innovativeness in Consumer-Company Relationship and Mediating Role of Consumer Value: An Empirical Study of Cell Phone Users in Pakistan Shahid Rasool, Asif Ayub Kiyani, Fadilah Binti Siali, Hiram Ting, Mahani Mohammad Abdu Shakur - International Review of Management and Marketing 2014 - 4 : 1
--Marketing.