Using Coke-Cola and Pepsico to demonstrate Optimal Capital Structure Theory
John C. Gardner
Using Coke-Cola and Pepsico to demonstrate Optimal Capital Structure Theory John C. Gardner, University of New Orleans; Carl B. McGowan, Jr., Norfolk State University; Susan E. Moeller, Eastern Michigan University. - Journal of Management and Marketing Research 2014 - 9 : 2
--Business
Using Coke-Cola and Pepsico to demonstrate Optimal Capital Structure Theory John C. Gardner, University of New Orleans; Carl B. McGowan, Jr., Norfolk State University; Susan E. Moeller, Eastern Michigan University. - Journal of Management and Marketing Research 2014 - 9 : 2
--Business