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The effects of sensory marketing on the implementation of fast-food marketing campaigns

Natalia Buitrago Hinestroza

The effects of sensory marketing on the implementation of fast-food marketing campaigns Natalia Buitrago Hinestroza, Bangkok University; Paul TJ James, Bangkok University. - Journal of Management and Marketing Research 2015 -

Subjects--Topical Terms: --Business

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The effects of sensory marketing on the implementation of fast-food marketing campaigns

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