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Determinants of choice satisfaction in a high-involvement product choice

Martin Fassnacht

Determinants of choice satisfaction in a high-involvement product choice Martin Fassnacht, WHU – Otto Beisheim School of Management; Toni Schmidt, WHU – Otto Beisheim School of Management; Jürgen Pannek, WHU – Otto Beisheim School of Management. - Journal of Management and Marketing Research 2014 - 13 :

Subjects--Topical Terms: --Business

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Determinants of choice satisfaction in a high-involvement product choice

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