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A conceptual model of reference price formation for consumer services

Dickinson, J. Barry.

A conceptual model of reference price formation for consumer services J. Barry Dickinson, Holy Family University; Carleen D. Dickinson, Rowan University. - Journal of Management and Marketing Research 2015 - 4 : 3

Subjects--Topical Terms: --Business

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A conceptual model of reference price formation for consumer services

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