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A Conceptual Model of Electronic Word of Mouth Communication through Social Network Sites: The Moderating Effect of Personality Traits

Tha'er A Majali

A Conceptual Model of Electronic Word of Mouth Communication through Social Network Sites: The Moderating Effect of Personality Traits Tha'er A Majali, Abdul Manaf Bohari - International Review of Management and Marketing 2016 - 15 : 16

Subjects--Topical Terms: --Marketing.

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A Conceptual Model of Electronic Word of Mouth Communication through Social Network Sites: The Moderating Effect of Personality Traits

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