Service Quality as an Antecedent of Brand Equity: Empirical Evidence in the Medical Tourism from Jordan
Fayez B. Shriedeh
Service Quality as an Antecedent of Brand Equity: Empirical Evidence in the Medical Tourism from Jordan Fayez B. Shriedeh, Noor Hasmini Abd. Ghani - International Review of Management and Marketing 2016 - 15 : 11
--Marketing.
Service Quality as an Antecedent of Brand Equity: Empirical Evidence in the Medical Tourism from Jordan Fayez B. Shriedeh, Noor Hasmini Abd. Ghani - International Review of Management and Marketing 2016 - 15 : 11
--Marketing.