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The Reading Motives Scale: a confirmatory factor analysis with marketing applications

R. Nicholas Gerlich

The Reading Motives Scale: a confirmatory factor analysis with marketing applications R. Nicholas Gerlich, West Texas A&M University; Kristina Drumheller, West Texas A&M University; Marc Sollosy, West Texas A&M University. - Journal of Management and Marketing Research 2012 -

Subjects--Topical Terms: --Business

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The Reading Motives Scale: a confirmatory factor analysis with marketing applications

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