The Church of Mac: exploratory examination on the loyalty of Apple customers
Caroline Pinson
The Church of Mac: exploratory examination on the loyalty of Apple customers Caroline Pinson, University of South Carolina; Deborah J. C. Brosdahl, University of South Carolina. - Journal of Management and Marketing Research 2012 - 10 : 3
--Business
The Church of Mac: exploratory examination on the loyalty of Apple customers Caroline Pinson, University of South Carolina; Deborah J. C. Brosdahl, University of South Carolina. - Journal of Management and Marketing Research 2012 - 10 : 3
--Business