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Managing Value Chain Strategy

Peter H. Antoniou

Managing Value Chain Strategy Peter H. Antoniou, California State University San Marcos; Catherine E. Levitt, California State University at Los Angeles; Cynthia Schreihans, California State University San Bernardino. - Journal of Management and Marketing Research 2014 - 3 : 1

Subjects--Topical Terms: --Business

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Managing Value Chain Strategy

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