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Expanding direction-of-comparison theory and its applications for political advertising practitioners

Paul W. Clark

Expanding direction-of-comparison theory and its applications for political advertising practitioners Paul W. Clark, Coastal Carolina University; Monica B. Fine, Coastal Carolina University. - Journal of Management and Marketing Research 2012 - 32 : 19

Subjects--Topical Terms: --Business

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Expanding direction-of-comparison theory and its applications for political advertising practitioners

SOUTHVILLE LIBRARY