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Do they really know their customers? Exploring relationship marketing from the student stakeholder perspective

Kimberly K. Powell

Do they really know their customers? Exploring relationship marketing from the student stakeholder perspective Kimberly K. Powell, Southern University and A & M College; Melanie Powell Rey, Southern University and A & M College. - Journal of Management and Marketing Research 2012 - 32 : 15

Subjects--Topical Terms: --Business

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Do they really know their customers? Exploring relationship marketing from the student stakeholder perspective

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