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Conceptualizing objective setting and metrics in marketing strategy

Kanagal, Nagasimha Balakrishna

Conceptualizing objective setting and metrics in marketing strategy Nagasimha Balakrishna Kanagal, Indian Institute of Management, Bangalore, India. - Journal of Management and Marketing Research 2012 - 32 : 10

Subjects--Topical Terms: --Business

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Conceptualizing objective setting and metrics in marketing strategy

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