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Brand name strategies at universities: Comparison of three distinct naming strategies

Dogan, Volkan

Brand name strategies at universities: Comparison of three distinct naming strategies Volkan Dogan, Eskisehir Osmangazi University, Turkey. - Journal of Management and Marketing Research 2012 - 32 : 6

Subjects--Topical Terms: --Business

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Brand name strategies at universities: Comparison of three distinct naming strategies

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