Normal view MARC view ISBD view

Augmenting null hypothesis significance testing in marketing research

Taylor, Steven A.

Augmenting null hypothesis significance testing in marketing research Steven A. Taylor, Ph.D., Illinois State University; Myoung Jin Kim, Ph.D., Illinois State University; Chiharu Ishida, Ph.D., Illinois State University; Jamie R. Mulligan, Ph.D., Illinois State University. - Journal of Management and Marketing Research 2012 - 32 : 5

Subjects--Topical Terms: --Business

Place hold
Print
Cite
Add to your cart (remove)
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)

Augmenting null hypothesis significance testing in marketing research

SOUTHVILLE LIBRARY