“Spreading the good word”: toward an understanding of brand evangelism
Doss, Samuel K.
“Spreading the good word”: toward an understanding of brand evangelism Samuel K. Doss, Florida Institute of Technology. - Journal of Management and Marketing Research 2013 - 33 : 18
--Business
“Spreading the good word”: toward an understanding of brand evangelism Samuel K. Doss, Florida Institute of Technology. - Journal of Management and Marketing Research 2013 - 33 : 18
--Business