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Determinants of Passing on Viral Messages – Empirical Analysis of a Viral Marketing Campaign on Facebook

Bettina Lis

Determinants of Passing on Viral Messages – Empirical Analysis of a Viral Marketing Campaign on Facebook Bettina Lis, Jonathan Schulz - Online Journal of Communication and Media Technologies 2014 - 34 : 18

Subjects--Topical Terms: --Communication--Media Arts

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Determinants of Passing on Viral Messages – Empirical Analysis of a Viral Marketing Campaign on Facebook

SOUTHVILLE LIBRARY