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Features of the Implementation of Integrated Marketing Communications: Resistance to Change

Alla A. Timofeeva

Features of the Implementation of Integrated Marketing Communications: Resistance to Change Alla A. Timofeeva, Svetlana V. Bulganina, Natalia M. Fomenko, Margo S. Khachaturova, Marina L. Nekrasova, Elena N. Zakharova - International Review of Management and Marketing February 2014 - 3:1

Subjects--Topical Terms: --Marketing.

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Features of the Implementation of Integrated Marketing Communications: Resistance to Change

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