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Malaysian Consumers Ethnocentrism: The Measurement Scale and Index

Noor Hasmini Abd Ghani

Malaysian Consumers Ethnocentrism: The Measurement Scale and Index Noor Hasmini Abd Ghani, Nik Kamariah Nik Mat - International Review of Management and Marketing February 2016 - 5:1

Subjects--Topical Terms: --Marketing.

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Malaysian Consumers Ethnocentrism: The Measurement Scale and Index

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