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The small business promotional mix: Complex choices abound between traditional and social media

Robert J. Lahm

The small business promotional mix: Complex choices abound between traditional and social media Robert J. Lahm, Jr., Western Carolina University; Charles R. B. Stowe, Lander University. - Journal of Management and Marketing Research 2017 - 6 : 1

Subjects--Topical Terms: --Business

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The small business promotional mix: Complex choices abound between traditional and social media

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