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The effect of order of prices on customers’ confidence levels

Komal S. Karani

The effect of order of prices on customers’ confidence levels Komal S. Karani, Lamar University; Katherine Fraccastoro, Lamar University; Jeremy Shelton, Lamar University. - Journal of Management and Marketing Research 2011

Subjects--Topical Terms: --Business

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The effect of order of prices on customers’ confidence levels

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