The effect of cosmopolitanism, national identity and ethnocentrism on Swedish purchase behavior
Desalegn Abraha
The effect of cosmopolitanism, national identity and ethnocentrism on Swedish purchase behavior Desalegn Abraha, University of Skövde, Sweden; Anita Radón, University of Borås, Sweden; Malin Sundström, University of Borås, Sweden; James Reardon, Monfort College of Business, Greeley Colorado. - Journal of Management and Marketing Research 2011
--Business
The effect of cosmopolitanism, national identity and ethnocentrism on Swedish purchase behavior Desalegn Abraha, University of Skövde, Sweden; Anita Radón, University of Borås, Sweden; Malin Sundström, University of Borås, Sweden; James Reardon, Monfort College of Business, Greeley Colorado. - Journal of Management and Marketing Research 2011
--Business