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Social media: an emerging dimension of marketing communication

Noor Raihan Ab Hamid

Social media: an emerging dimension of marketing communication Noor Raihan Ab Hamid, Universiti Tun Abdull Razak; Romiza Md Akhir, UNITAR International University; Aw Yoke Cheng, Asia Pacific University. - Journal of Management and Marketing Research 2012

Subjects--Topical Terms: --Business

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Social media: an emerging dimension of marketing communication

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