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Promotions as market transactions

Nagasimha Balakrishna Kanagal

Promotions as market transactions Nagasimha Balakrishna Kanagal, Indian Institute of Management, Bangalore, India. - Journal of Management and Marketing Research 2012

--Business

Promotions as market transactions

APA

Nagasimha Balakrishna Kanagal, .Promotions as market transactions. : Journal of Management and Marketing Research.

Chicago

Nagasimha Balakrishna Kanagal, .Promotions as market transactions. : Journal of Management and Marketing Research.

Harvard

Nagasimha Balakrishna Kanagal, .Promotions as market transactions. : Journal of Management and Marketing Research.

MLA

Nagasimha Balakrishna Kanagal, .: Journal of Management and Marketing Research. .

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