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Augmenting null hypothesis significance testing in marketing research

Taylor, Steven A.

Augmenting null hypothesis significance testing in marketing research Steven A. Taylor, Ph.D., Illinois State University; Myoung Jin Kim, Ph.D., Illinois State University; Chiharu Ishida, Ph.D., Illinois State University; Jamie R. Mulligan, Ph.D., Illinois State University. - Journal of Management and Marketing Research 2015

Subjects--Topical Terms: --Business

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Augmenting null hypothesis significance testing in marketing research

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