Celebrity Endorsement Influence on Brand Credibility: A Critical Review of Previous Studies
Okorie, Nelson.
Celebrity Endorsement Influence on Brand Credibility: A Critical Review of Previous Studies Okorie Nelson, Agbaleke Deborah. - Online Journal of Communication and Media Technologies 2016 - 6 : 4S
--Communication--Media Arts
Celebrity Endorsement Influence on Brand Credibility: A Critical Review of Previous Studies Okorie Nelson, Agbaleke Deborah. - Online Journal of Communication and Media Technologies 2016 - 6 : 4S
--Communication--Media Arts