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Identifying optimal communication mix for strategic destination image formation: a case study of Austria

Lisa Marie Assante

Identifying optimal communication mix for strategic destination image formation: a case study of Austria Lisa Marie Assante, Southern Utah University; Sophitmanee Sukalakamala, Southern Utah University; Hsing Ivan Wen, University of Hawaii at Manoa; Dorothy A. Knudson; Henderson Hospitality Management, Inc - Journal of Management and Marketing Research

Subjects--Topical Terms: --Business

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Identifying optimal communication mix for strategic destination image formation: a case study of Austria

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